The short-form video playbook
Practical guides on repurposing long videos, clip length, captions and hooks.
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Each route gives you a practical answer, the limits to plan around, and the next step to take when you are ready to publish.
How to turn long videos into short clips
Repurposing is the most efficient way to post short-form video consistently. Here is the workflow, from picking moments to posting, whether you edit by hand or use a tool like Clippergen.
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What is the best length for a short video?
There is no single magic number, but there is a useful rule: a clip should be exactly as long as the idea it contains. For spoken content, that usually lands between 30 and 90 seconds.
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How to add captions to your short videos
Captions make a short video work with the sound off, help viewers follow fast speech, and make your content accessible to people who are deaf or hard of hearing. Here is what good captions look like and how to add them.
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How to write hooks that stop the scroll
In a short-form feed, viewers decide in a moment whether to keep watching. The hook, your first line and first frame, is the most important part of any clip.
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